SEO, Did you know? 3 Simple Tips to Get You Started
If you have a website, you should be familiar with SEO. SEO is search engine optimization. In other words, it is the method used to increase your rank on search engines such as Google and Bing.
The goal is to drive more organic traffic to your site, and not more traffic, but relevent traffic. There are on average over 3 million google searches per day! Optimizing your SEO can help you grab a piece of that pie and make your business grow.
With this in mind, if you have invested money into advertising, you want to attract the right traffic. Good keywords help your CTR(click-through rate). CTR is the the number of clicks on an ad divided by the number of times the ad is viewed. In simple terms, how many people see your ad vs. how many click on your ad. Having the right key words determines your audience, and drives your CTR.
SEO is a complex subject, but let’s break it down to my top 3 tips to simplify the process.
#1 Keyword Research
Knowing the relevant key words for your industry is vital to effective SEO. So do your homework. It’s not enough to know your industry, you must also know your customers. You need to know their behaviors and how they search for information on the internet.
Start by brainstorming key words yourself, and with your business colleagues or partners. Search terms are popular, chances are if you use it, so do many other people. Put yourself in the mindset of the customer. “If I were looking for dog sitters, what would I enter in the google search bar?” Add a few more people to this equation and you have a solid method for finding relevent key words.
You can also use online tools to help, there are several to choose from. Google Adwords for example offers key word analysis, and research tools. You can also use sites such as ubersuggest. This is a free online tool that allows you to search in several languages. It also offers a variety of other statistics on key words.
Whatever method you choose, be sure to take the time to research the best key words for your industry. This will help get your site noticed and increase your CTR.
#2 Relevent Titles and Meta Descriptions
You have done your homework on key words, and now it’s time to put those to use in your titles and meta descriptions. You do this behind the scenes. It is not shown on your website. It does effect what displays when someone searches your key words in Google. Because of that you want to be intentional with your titles and meta descriptions.
For all titles you should include the what, the where and the who. For example: If you are a dog walking service in New York City your title should include what you do, who you are(your business), and where you business is. See below example:
Dog Walking in New York City – Rita’s Dog Walking
Remember, this will show in the search results so you want to be specific about who and what you are. You want to show your potential customers a snipit of what you do and where you are. You can see an example in the picture to the left.
Next, you want to create a meta description. This is a short description of your services that expands on your title. You want this to be short and descriptive. You need 2-3 lines that tell your potential customer about your service or company. Again see example to the left.
If you have hired a web developer it is well worth your money to ensure SEO is part of your pricing or package. This does not come standard, as there is a good amount of leg work to set up, and continuous tracking. You don’t want to invest a large amount in a fancy website, and not get it noticed. SEO is a worthy investment for any company. You do however, want to have an understanding of SEO so you understand your traffic and statistics.
#3 Optimize Your Content
You have your key words, and you have your titles, now you need to make sure your content supports that.
There are several things that go into this, starting with your headers. Readability is important, thus headers with relevant content to follow is key. Remember I mentioned over 3 million google searches per day? Think about the wide variety of people conducting these searches. Your content should be readable. Yes, that means you don’t need to be fancy or complex in your writing. Focus on easy to read sections that highlight what you do.
Use relevant images. This does two things. It helps grab the attention of the reader. It also breaks up your content which helps keep your readers attention. Let’s face it, the average attention span it pretty low. Keep that in mind when developing your content.
Stay on in theme with your overal content. Make sure the body of your message supports the header, and is written with the reader in mind.