Does my small business need a website?

by | Oct,2018

Do I really need a website?

Every small business has to be budget savvy to be successful. Specifically, money you invest into your company must provide a return on investment. With this in mind, you have to ask yourself: Does my small business need a website?  The short answer is yes.  Here are some reasons why you should consider a website, no matter how small your business is.

The New Consumer

 
In today’s market, over 90% of consumers are going to search online before walking into a store front, or contracting anyone for services. Therefore, lack of an online presence could be hurting your small business more than you know.  The idea that small businesses can thrive on word of mouth alone is in the past. The new word of mouth are reviews on popular platforms such as google or Facebook.  Consumers today are growing more and more internet savvy.
 
Consequently not only are they searching for products and services, they are comparing them. If you do not have a website, you are removing yourself from their online comparison.
As a small business you need to consider your online presence to stay relevant to the new type of consumer.  The age of the internet has made consumers better informed and provide more options. To put it another way, having a website is as important as having a store front, in fact I would say it is more important.
 
Because of this, it is also important that your website is clean and functional. If your website is confusing, hard to navigate, or slow consumers will navigate away. Going to the next option is as easy as hitting backspace and returning the search results.
The full adoption of the internet has changed business, from small to large.  It has also changed the consumer.  You have to commit yourself to online marketing. It is not something you can ignored any longer.  While this may seem like a daunting task to take on, there are many options out there to consider.
 
There are companies focused on responsive web design, SEO, and online marketing. As a small business with a smaller budget, it is important that you do your research. Find an agency that will help your small business grow and be budget friendly.
 
Ultimately, your small business does need a website to stay relevant in today’s market. Do your homework and find a web agency that fits your business model and budget. Start getting a piece of that 90+% of consumers searching online for your services.

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